APG Consulting Sebastopol CA

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A Conversation on Services and Beliefs

So, what’s your big idea George?


Your lens, hmm. Aren’t most organizations already doing this?

You don’t like surveys?

The economy is in a meltdown, there are massive layoffs and economic uncertainty. You want us to spend money with you?

Skills transfer?

We’ve been touching on your work...what are your services all about?

OK, I get the concept: keeping customers. But, I’m not at all clear on what you actually do for us?

So, you think organizations are mediocre?

Our people have the solutions to our problems?

If our people have the solutions, why aren’t they putting them into practice?

You say management is the problem in change making?

So, do you advocate for a different kind of power? You say you work on leadership...can you elaborate?

You know, you sound like a smart, wise man. You also sound like a nut! What’s your most powerful individual technique?

Do you or have you had a mentor, someone who’s helped you move along?

What’s your philosophy about businesses? I hear it’s a bit radical. So, what’s your big idea George?

Everyone has a lens through which s/he sees organizations and systems. My lens gives me this picture:

CUSTOMER KEEPING BEHAVIORS
ARE PROFIT-MAKING BEHAVIORS
.

Everything I do, in my ideal state, flows from that insight, that truism. Whether it’s fixing accounting systems or refining operations, enhancing customer service or Human Resources.

I’m about increasing performance by looking at the business’ picture through my lens. And, giving my client, and his/her people, the tools to do the same.

Your lens, hmm. Aren’t most organizations already doing this?

Sorry, but no. Very few have the discipline, the courage or the systems. If one is going to ask one’s customers “how are we doing?”, there must be the tolerance in place to seek out more information.

You don’t like surveys?

I like them for what I think they are: vehicles for collecting data. Statistics. In terms of telling me what the important behaviors are, though, I think they’re less than adequate. I think surveys have become the natural and easy way to find out what you don’t need to know.

The economy is in a meltdown, there are massive layoffs and economic uncertainty. You want us to spend money with you?

All true. Bad economic times can bring out the worst in some people. Stresses increase when uncertainty and unpredictability

How about “positive change?” Taking a look at what’s going right as a way to figure out how to do more of it.

With the economy and the pressures, we’ve got fewer people to do the work, reluctant and scared customers. Stresses go up and we’ve still got to get the work done. We better do what we can -- without spending a lot of money -- to help improve performance. Keep customers. (Because it’s expensive to get new ones.) It’s a cost-effective business strategy. My fees? They’re not that much.

Skills transfer?

Yes. I’m interested in teaching my clients how to do what I know how to do. And, what others know how to do. I’m interested in capacity building not dependency. I’m interested in partnership not parasitism. (Greed is not a major problem for me.)

We’ve been touching on your work...what are your services all about?

I’m interested in helping to change the organization from the inside out. My services are about creating a shared vision and purpose alignment. Organizational learning aimed at performance improvements. I’m after action, movement: changes.

I’m interested in helping my clients figure out the behaviors, policies, and systems that need to be in place in order to make sure we keep our customers. And, keep them delighted.

At the individual level, I’m after helping you and your people attain a Personal Mastery of the skills needed to transform your business into a level of higher performance. I’m a student and follower of Effective Leadership practices. (See Influences for more information on this.)

OK, I get the concept: keeping customers. But, I’m not at all clear on what you actually do for us?

Through coaching, group facilitation, customer research, one on one interviews, I help my clients figure out why customers defect, leave. I also help my clients discover, in concrete ways, why customers stay; what delights them. Not rocket science.

Customer research, good customer research, in my view doesn’t use surveys: it’s people to people. Me to them. Your people to them -- this is one of the areas in which I use the “skills transfer” process. So that your people know how to get the information without me being involved.

The most powerful methodologies I use involve “Community Building” (CB) and “Appreciative Inquiry” (AI). CB provides tools for deepening communications and AI involves a systematic discovery of what’s working.

So, you think organizations are mediocre?

No. I think systems, cultures and policies conspire to form an environment in which mediocre performance is acceptable. This is not about assigning blame or looking for culprits. In all systems, especially human systems, there are breakdowns of purpose.

Our people have the solutions to our problems?

All of the potential is in the people, not the machines, not the computers: the people.

If we want to do more with less, we’ve got to unlock the solutions -- the hidden gems -- that reside in the people who do the work. They already know what the problems are...they just don’t know that they’ve got the solutions, too. A little bit of coaxing, a few questions and an empirical attitude: we can try that! Research the Hawthorne Effect if you want more information on this.

If our people have the solutions, why aren’t they putting them into practice?

They’re scared. They’re not empowered. They don’t have a sense of license to make changes.

Plus, we’re not conscious of how our old systems, policies and cultures are serving us or our customers now. They must have been needed at some point and that’s why they were created; it requires a unique discipline to take a look at them on an ongoing basis. And, ask questions.


Consulting with George Moskoff

inspiration

You say management is the problem in change making?

Part of the problem, yes. Take a longer view: for more than five thousand years, management has been telling the workers what to do. In fact, they’ve operated on a management philosophy that can be summed up in six words: “Do it or we’ll hurt you.”

Of the three kinds of power, that one, the coercive form, is most expedient and efficient. The military needs it and so do parents when they’re fearing for their child’s life as s/he is running towards the street and moving cars. It’s the least effective, for the long-haul, though.

So, do you advocate for a different kind of power?

Yes, I’m a fan of the persuasive form of power. It takes longer and it requires more skill but it’s more effective when people aren’t enslaved. The knowledge worker of today has his/her productivity affected by management's methods: they’re not building pyramids or shoveling coal for the US steel plant’s furnaces in Gary, Indiana. They think. They solve problems. And, to do that, they’ve got to feel like they’re empowered to execute changes without fear of reprisals.

You say you work on leadership...can you elaborate?

Sure. In the absence of effective leaders, we have a devolving system: disaffection; disillusionment; disappointment. I help leaders to become more effective by giving them a chance to embrace and enhance some tools and disciplines they may already have. Communications, staying on message. Vision.

So, I help leaders to become more effective. The result is systemic: more vibrant environments, more risk, more innovation, a higher level of individual empowerment. More meaning. And, yes, of course, profits.

You know, you sound like a smart, wise man. You also sound like a nut!

Thank you for the compliment. A nut? Well, maybe that’s true; today, we might need some nutty people: the old way isn’t working anymore. Someone, like me, who advocates something a bit different could, easily, seem like a nut. I’m not though.

If you still think I’m a nut, I’ll tell you this: : I’m a productive nut: I get things done. And, I help people embrace change and move into new modes of thinking, new paradigms.

I show up on time. I do my homework. And, since I was eighteen years of age, I’ve run businesses that serve and satisfy customers -- whether it’s a college auto repair business or turning around a non-profit Montessori school.

What’s your most powerful individual technique?

My most powerful individual technique? When I’m with another human being, the most profound actiivity I can engage is is listening. I listen. It’s a developed skill. I used to think I needed to talk a lot. I don’t. You have answers; you know the problems. My job is to help you see both of those realities.

I don’t need, anymore, to shine the light on me, how bright I am. So, I can shut up. And, listen. Focus on you and your challenges. Sometimes, there’s silence. (Sorta like a shrink?)

So, I listen. I’m getting better at it all the time. I ask a lot of questions, too. And, what’s most important, I ask them as if I don’t have any answers because...I don’t. For me, the question is the answer.

Do you or have you had a mentor, someone who’s helped you move along?

I think the most profound relationship I’ve had with anyone famous is M. Scott Peck, M.D., the author of The Road Less Traveled and several other books. Scotty, as he liked to be called, was not only a brilliant man, he was flawed. And, he let me see his flaws. Seeing this “reality” in such a famous person made me accept the flawed nature of being human; it gave me permission to be more of who I am.

I was also blessed with a guy named Ray Amado, a rennaissance man, who came into my life when I was 12. He called me “Georgie” and got away with it. He ran a medical laboratory, flew little planes, operated a HAM radio and started up a trumpet mouthpiece company. He showed me, in a way, what’s possible.

And, then, of course, I’ve had a lot of good therapists and counselors. The best of them often made me very uncomfortable. I’m a lucky guy.

What’s your philosophy about businesses? I hear it’s a bit radical.

I believe that humans are social creatures and crave connection (see deWaal’s work), much like any other primate. It is my belief that organizations -- both for- and not-for-profit institutions -- are organic social entities and are inherently imperfect and political vehicles for getting work done. However, they also satisfy both a basic economic and human need.

When viewed from that perspective, the work of the organization -- the company, the firm, the agency, the unit -- is to provide a place where human needs -- of both the customer and the workers -- get satisfied through the creation and delivery of the purchase of a product or service.

In an idealistic way, money flows because needs are getting satisfied. It’s not rocket science. But, few humans possess the various disciplines required to operate from this perspective; this is where my help becomes important and essential, in some way, for something new to emerge.

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